4 Ways Wealth Advisors Get More Face Time With Clients

January 26, 2021

Prospect Clients — Strategically

Who is your ideal client? What does your target audience look like? If you say “doctors” or “lawyers,” it’s time to go back to the drawing board. You may think that by casting a wide net, you’re giving yourself the most opportunities for client-relationship development. Unfortunately, this isn’t always the case. You could just be spreading yourself too thin, which means you have less time to spend on those clients who can benefit most from your help. Take a moment to define who your client is — those who are preparing for retirement, have a large estate to manage or who are starting to build their family’s future — and then maximize your time, and their investment, by dedicating your energy to those clients.

Leverage Existing Relationships

When clients have an existing connection to you, they’ll be willing to give you more of their time— possibly before ever even meeting you! This is the case at Farm Bureau, where Wealth Management Advisors enjoy the unique relationship between advisors and Farm Bureau’s 1,700 insurance agents. These agents work with more than 500,000 clients, and the benefit of these already-established relationships is the chance for an advisor to secure “warm table invites,” where they benefit from the trust that has already been built between Farm Bureau and that client.

Tap Into Tech

From organizing client information to keeping track of leads to scheduling meetings with clients, you have a lot of information to manage. Using the right technology can help. Farm Bureau sets its advisors up with RBC Black, an innovative, integrated platform that utilizes the latest digital tools for Wealth Management Advisors. With RBC Black, you’ll have access to technology that will help you improve efficiency, from Envestnet MoneyGuide and Redtail to CircleBlack and Riskalyze. More efficiency means less time spent managing information – and more time meeting with clients.

Know When to Delegate

As a Wealth Management Advisor, you’re the face of your business. That means certain tasks, like meeting with clients and prospecting new clients, are best handled by you. But running a business comes with a number of other duties, like marketing your business and keeping your office stocked with supplies. As your business grows, it may make sense to delegate these tasks to another employee so you can spend your more time with your clients. At Farm Bureau, additional support for your business is built in. You’ll have access to in-house marketing teams that can manage your customizable advisor website and provide marketing programs and materials. You’ll also benefit from a robust support and transition team in the home office, which will help you spend more time with your clients and less time worrying about process.

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