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Why I Joined Farm Bureau: A Q&A with Matt Wojick, Wealth Management Advisor


Matt Wojick grew up in Northfield, Minnesota, the son of two teachers. He attended college close to home at St. Olaf College. While there, he interned at State Farm and Northwestern Mutual, two opportunities that sparked his interest in insurance and personal finance.

After graduation, he was hired at State Farm then transitioned into investments at Edward Jones. After nearly four years, Wojick left the firm and moved to Rochester, Minnesota, for his wife’s job as a doctor. He joined Farm Bureau in January 2020.

Despite the challenges of the COVID-19 pandemic, Wojick has found great success at Farm Bureau, as well as a new home. Here, he shares his experiences. 


What Attracted You to Farm Bureau?

During the interview process, the Farm Bureau Reginal Manager was there every step of the way — very low pressure, very low key, very supportive. I liked that. I also liked that at Farm Bureau, I’d be a wholesaler for agents. They’d lean on me as a professional who can do what they do but in more depth and more detail.

What Does a Typical Day Look Like?

Every Friday, I’m at the office of one of the agents I partner with. The rest of the week my schedule varies. In the mornings I take care of my to-dos then I’m out on appointments in the afternoon. I drive 2,500 to 3,000 miles a month for this job. It’s exciting. Not only do I get to work with different agents, but I also get to work with different communities.

What’s the Biggest Misconception About Your Job?

Clients sometimes expect to see Wall Street-style returns on an investment but I’m not a broker. My job is to help them visualize the future they want — going on vacation every year, retiring early, spending time with family — and then put a plan in place to make that happen. It’s a rewarding career because I’m helping folks who sometimes have never had someone talk to them about their financial future.

What Is Your Favorite Part of Your Job?

Meeting with clients, hands down. There are times when we’ll sit down to talk and I’ll look at the clock and three hours have gone by.

What Have You learned Along the Way?

The best lesson I’ve learned is it doesn’t matter who you work for, it’s who you are. I’ve had people move business over to me from big firms simply because they like me. I’ve secured more assets at Farm Bureau in the last six months than I did at any of my previous employers.

What Makes Farm Bureau Unique in the Industry?

Farm Bureau’s network of agents sets you up for success. I’ve never in my career come across a better opportunity in terms of sourcing new clients. The hardest part of any sales job is finding new people to talk to. And I don’t have to do that anymore. With the agents, you get free leads. Super warm leads. That is the dream of anybody in this industry.

Also, people believe in the culture of this company. Not just the people I work with, but also the clients and members. They see the value Farm Bureau provides them. That’s unique.  

What Are You Most Excited About in the Next Year?

I’ll be moving into my own office. I’m looking forward to that. I’m also finishing my Certified Financial Planner designation. It’s not something I need to do, but professionally, it’ll be good to have it.

Any Advice for New Wealth Management Advisors?

Partner with a Farm Bureau agent who has a need that you can fulfill, and vice versa.

Interested in Joining Farm Bureau?

If you want to join a company with a built-in network of leads and a leadership team ready to guide you to success, let’s talk!