How to Refine Your Wealth Management Elevator Pitch
December 1, 2020
One of the first things you learn in wealth management is how to introduce yourself as a financial advisor. And that starts with perfecting your financial advisor elevator pitch.
These days, in-person opportunities to introduce yourself and illustrate your value may be limited, so your elevator pitch — or personal business introduction — counts more than ever. It’s about grabbing people’s attention and beginning a conversation with a few short but compelling sentences. Occasions to use a short speech like this still come up, so it can be a good chance to make a strong impression and open the door for future conversations. Here are some tips on how to create — and refine — your go-to elevator pitch.
Identify Your Goals
Your goals don’t always have to be the same — you may want to build community awareness in one situation or pitch a potential client in another. Either way, you want to convey how you might be able to help the person you’re speaking with, so make sure you have a plan for how you might tailor your pitch for different audiences.
Write the Pitch
An elevator pitch should only be 30 seconds (8-10 sentences), so it needs to be incredibly focused on what makes you and your business unique, such as your experience and what your ability to work with a Farm Bureau agent could mean for them. Start by jotting down a speech:
1. Grab their attention with a hook that tells them why they should listen and who you are. Turn them into an engaged listener by sharing a statistic that may intrigue them.
Hi, I’m John Brown, a wealth management advisor at Farm Bureau Financial Services, where I help my clients prepare for their future. Did you know that a recent study found that a feeling of financial security is the greatest factor in general happiness and overall well-being?
2. Tell them what you do (keep it short!).
My team and I work with clients of all ages and income levels to make their money work for them.
3. Share with them why your work as a financial advisor is important. Give them an example they can relate to, such as what problems you have helped solve.
Many people I work with are focused on retirement, but I also help clients achieve other financial goals, like saving for a child’s college education, buying a new home or starting a business.
4. Tailor a statement to the situation you are in that is connected to your goal for the pitch. If appropriate, close with a call to action.
I would love to meet with you to discuss how we can ensure your money is working for you and your family’s future.
Refine Your Pitch
Cut out anything that is redundant or bland. You only have a few short sentences to make an impact, so make sure that every sentence is memorable and interesting.
Spend time rehearsing aloud until you are confident and can make adjustments on the fly. Be authentic — you want this opportunity to spark a conversation and connection. And always be ready to put the pitch to work; you never know when or where you’ll meet your next client — virtually or in the real world!
Join Farm Bureau
As a Farm Bureau Wealth Management Advisor, you’ll have the support and resources you need to continue growing your career. Contact a regional manager
to learn more about how to transition your business to Farm Bureau Financial Services.
As a Farm Bureau Wealth Management Advisor, you’ll have the support and resources you need to continue growing your career. Contact a regional manager to learn more about how to transition your business to Farm Bureau Financial Services.