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Why I Joined Farm Bureau: Meet Regional Manager Lisa Smith

When you join the Wealth Management team at Farm Bureau, you’re joining a family. We celebrate each other’s successes and collaborate on a regular basis. The dedication Farm Bureau Financial Services has to its Wealth Management Advisors is unmatched.

Before becoming a Regional Manager, I already had connections to Farm Bureau. I’m lucky to have three in-laws who are successful Farm Bureau Financial Services agents. When I learned of a multi-phase project to build a
new Wealth Management division, I was excited about the opportunity to be part of building a foundation for full-service financial planning, investment management, and estate and succession planning solutions. 


What Attracted You to Farm Bureau? 

When I joined Farm Bureau Financial Services, I knew I was joining an organization with a strong reputation with more than 80 years of proven success. As a rural Iowa native, where my father and grandfather were Farm Bureau client/members, I knew Farm Bureau had a strong network of trusted client relationships over a 14-state territory. I was also impressed with the offerings Farm Bureau established for its Wealth Management Advisors, including a competitive compensation/benefits package, endless support from back-office and business support from RBC Clearing & Custody, along with access to leading-edge technology. As a Regional Manager, I knew I would have all the tools I’d need to support my advisors. 

What Did You Do Before Joining Farm Bureau?

I spent over 30 years in Registered Investment Advisor (RIA) and broker/dealer management, operations, recruiting, compliance, due diligence, relationship management and business development. I have experience working with high net-worth clients, public fund clients, nonprofit organizations, financial institutions, and insurance agents and financial advisors with best practices and money management. 

Interested in Joining Farm Bureau?

We are looking for experienced financial advisors for fully furnished, stand-alone Farm Bureau Wealth Management offices. If you’re interested or know of someone who might like to learn more, connect with us.


Lisa Smith is a Regional Manager at Farm Bureau Wealth Management. She puts her knowledge and experience to work to lead and support our team of Wealth Management Advisors in Iowa.